The story behind the campaign
A PERSONAL ENDEAVOUR...
The #CofioJim campaign was set-up and is run by 20-year-old Oxford student, Theo Davies-Lewis, who was brought up in the Bryn, Llanelli.
Interested in politics and media from a young age, Theo learned of Llanelli's social, cultural and political significance to the wider region and Wales as a whole.
His family are known locally as the local florists, situated in Rosedale on Gelli Road .
Raymond Lewis Florist was started by Theo's great-grandfather, Theophilus Lewis, whose son, David Raymond Lewis, inherited the business, before passing it on to his daughter, Theo's mother, Mary Rosanne Lewis.
Growing up in this lively environment, Theo was always accustomed to meeting customers and friends of the business, as well as spending time with his grandparents, the late Raymond and Meriel Lewis.
And it is with Meriel that this campaign finds this inspiration.
Originally from Bynea, her family of trade union stock, and was inspired by the work of figures such as Jim Griffiths and Aneurin Bevan.
She was a teacher in Llanelli for almost forty years, and taught many generations of the town's children, bestowing on them the history of the town and its most important figures.
Later on in life, she called for Jim to be remembered and recognised by the town he had represented in Parliament for 34 years.
Her aim was simple: to pay homage to a man who had given so much to his party, to his country, and to his home county.
For Theo, therefore, this campaign is also something far more personal.
Many, like Meriel, believed that Jim should be remembered like the statesman that he was.
Hopefully, after reading about the campaign and its story, you do, too.